AI lead research

Build prospect lists around evidence—not generic enrichment

Define your ICP, research qualified companies and contacts, verify fit and intent, and prepare evidence-based outreach for approval.

Build a qualified lead list

Direct answer

Promarkia's Lead Squad researches accounts and contacts against explicit qualification rules. It prioritizes verified fit, role, trigger, and reachable channels, then prepares structured lists and personalized outreach inputs.

Best for

B2B founders, sales and marketing teams, agencies, and account-based marketers building targeted pipelines.

What this squad can do

Translate an ICP into explicit qualification rules
Research companies, roles, technologies, and buying signals
Find and organize reachable contact information from approved sources
Prepare account context and personalized outreach drafts

What you get

Qualified account lists
Contact and role research
ABM account briefs
Outreach-ready lead sheets

From request to verified outcome

Define the ICP, exclusions, geography, company profile, and buyer roles.
Choose approved sources and the evidence required for qualification.
Research and verify accounts, contacts, triggers, and fit.
Remove duplicates and label confidence or missing data.
Deliver the list and route approved outreach to the email or social workflow.

Integrations

ApolloZoomInfoHubSpotSalesforceGoogle Sheets

Example prompts

Find 100 Canadian SaaS companies that match this ICP.
Research the likely buyer and trigger for these target accounts.
Build an ABM prospect list and explain why each company qualifies.

Frequently asked questions

What makes a lead qualified?

Qualification should use explicit rules such as industry, size, geography, technology, role, trigger, and evidence of a relevant problem.

Can it find contact details?

It can use connected and approved data sources to research business contacts and label what was verified.

Does it send outreach?

It prepares the lead context and can hand approved work to Email Marketing or Social; sending follows separate approval controls.

Can it support account-based marketing?

Yes. It can build account lists, map stakeholders, capture triggers, and prepare account-specific briefing material.